Jägermeister 0,0
Advertising Design / University Project
Advertising Design / University Project
For the GWA Junior Agency Award competition, we as a group received a briefing from Philipp und Keuntje Design Agency. The briefing was to create a launch campaign for a new Jägermeister product. The new product is a 0.0 herbal liqueur from Jägermeister, for in-between without alcohol and with natural caffeine. Perfect for any person who wants to toast with friends in the evening but does not want to drink alcohol and still wants to keep the good Jägermeister taste.
This is how the Confessor campaign, photographed and designed by me, came into existence. The motives were taken in Jungbsuch, a hip young neighborhood with of course young people who actively quit drinking alcohol for various reasons.
